Levitt, Theodore,  1925-2006. <br/><br/>
Innovation in marketing, new perspectives for profit and growth / 

 - New York :  McGraw-Hill,  1962. 
 - 253 p. ;  21 cm. 
 - McGraw-Hill series in marketing and advertising .
<br/><br/>Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEI