TY  - BOOK
AU  - Montgomery,David B.
AU  - Urban,Glen L.
TI  - Management science in marketing
T2  - Prentice-Hall international series in management
U1  - 658.8 
PY  - 1969/// [1974]
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -