Montgomery, David B. <br/><br/>
Management science in marketing / 
David B. Montgomery and Glen L. Urban. 
 - New Delhi :  Prentice-Hall,  c1969 [1974]. 
 - xix, 376 p. :  ill. ;  23 cm. 
 - Prentice-Hall international series in management .
<br/><br/>Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOM 1974