TY  - BOOK
AU  - Kinnear,Thomas C.
AU  - Taylor,James R.
TI  - Marketing research: an applied approach 
SN  - 007034745X :
U1  - 658.83 19
PY  - 1983/// [reprinted 1985]
CY  - london
PB  - McGraw-Hill
KW  - Marketing research
KW  - Marketing
KW  - Management
N1  - Includes bibliographies and indexes
ER  -