Kinnear, Thomas C.,  1943- <br/><br/>
Marketing research :  an applied approach / 
Thomas C. Kinnear, James R. Taylor. 
 - 2nd ed.  International Student Edition 
 - london :  McGraw-Hill,  c1983 [reprinted 1985] 
 - xviii, 698 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>007034745X : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.83  / KIM 1983