Luck, David Johnston. <br/><br/>
Marketing research / 
David J. Luck, Ronald S. Rubin. 
 - 7th ed. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  c1987. [Reprinted 2008] 
 - xvii, 683 p. :  ill. ;  25 cm. 
<br/><br/> Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9788120304840 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / LUM 2008