TY - BOOK AU - Corey,E.Raymond AU - Lovelock,Christopher H. AU - Ward,Scott ED - Harvard University. TI - Problems in marketing T2 - McGraw-Hill series in marketing SN - 0070131414 U1 - 658.800722 19 PY - 1981///.1985 CY - New York PB - McGraw-Hill KW - Marketing KW - Case studies KW - Management N1 - "Case materials of the Harvard Graduate School of Business Administration."; Includes bibliographical references ER -