Problems in marketing / compiled by E. Raymond Corey, Christopher H. Lovelock, Scott Ward. - 6th ed. 1981 six edition international student edition -1985 - New York : McGraw-Hill, c1981.1985 - xviii, 810 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .

"Case materials of the Harvard Graduate School of Business Administration."

Includes bibliographical references.

0070131414


Marketing--Case studies.
Marketing--Management--Case studies.

658.800722 / PRO 1981