Problems in marketing /
compiled by E. Raymond Corey, Christopher H. Lovelock, Scott Ward.
- 6th ed. 1981 six edition international student edition -1985
- New York : McGraw-Hill, c1981.1985
- xviii, 810 p. : ill. ; 24 cm.
- McGraw-Hill series in marketing .
"Case materials of the Harvard Graduate School of Business Administration."