TY  - BOOK
AU  - Kassarjian, Harold H.
AU  - Robertson,Thomas S.
TI  - Perspectives in consumer behavior
SN  - 0673078361
U1  - 658.8342 
PY  - 1973///
CY  - Glenview, Ill.
PB  - Scott, Foresman
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -