Kassarjian, Harold H. <br/><br/>
Perspectives in consumer behavior 
Harold H. Kassarjian and Thomas S. Robertson. 
 - Rev. ed. 
 - Glenview, Ill. :  Scott, Foresman,  1973. 
 - xix, 604 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0673078361 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KAP 1973