TY  - BOOK
AU  - Buell,Victor P.
AU  - Heyel,Carl
TI  - Handbook of modern marketing
SN  - 0070088381
U1  - 658.8 19
PY  - 1970///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographies & Index
ER  -