Handbook of modern marketing / 
Victor P. Buell: editor-in-chief. Carl Heyel: coordinating editor. 
 - New York :  McGraw-Hill,  c1970. 
 - various pagings :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies & Index. 
<br/><br/><label>ISBN: </label>0070088381 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAN 1970