TY  - BOOK
AU  - Bowersox,Donald J.
TI  - Management in marketing channels
T2  - McGraw-Hill series in marketing
SN  - 0070067406
U1  - 658.87 23
PY  - 1980///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing channels
KW  - Management
KW  - Marketing
KW  - Case studies
N1  - Includes Bibliography: p. 369-383 and index
ER  -