Keegan, Warren J. <br/><br/>
Multinational marketing management / 
Warren J. Keegan. 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1984. 
 - xxii, 698 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0136050492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEM 1984