TY  - BOOK
AU  - Prince,Melvin
AU  - Silbert,Irene A.
TI  - Consumer research for management decisions
SN  - 0471097152
U1  - 658.834 
PY  - 1982///
CY  - New York
PB  - Wiley
KW  - Consumers
KW  - Research
KW  - Marketing research
N1  - "A Ronald Press publication."; Includes; Bibliography and index
ER  -