Prince, Melvin. <br/><br/>
Consumer research for management decisions / 
Melvin Prince, with the collaboration of Irene A. Silbert. 
 - New York :  Wiley,  c1982. 
 - xiii, 210 p. ;  24 cm. 
<br/><br/> "A Ronald Press publication."  Includes  
<br/><br/>Bibliography and index. 
<br/><br/><label>ISBN: </label>0471097152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Research.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.834  / PRC 1982