TY  - BOOK
AU  - Sciglimpaglia,Donald M.
TI  - Applied marketing research
SN  - 0030576342 (pbk.)
U1  - 658.83 19
PY  - 1983///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing research
KW  - Market surveys
N1  - Includes bibliographical references and index
ER  -