Sciglimpaglia, Donald M. <br/><br/>
Applied marketing research / 
Donald Sciglimpaglia. 
 - Chicago :  Dryden Press,  c1983. 
 - xi, 335 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030576342 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Market surveys.
<br/><br/><label>Dewey Class. No.: </label>658.83  / SCA