McCarthy, E. Jerome. <br/><br/>
Essentials of marketing / 
E. Jerome McCarthy with the assistance of Andrew A. Brogowicz. 
 - Rev. ed. 
 - Homewood, Ill. :  R.D. Irwin,  c1982. 
 - xvii, 540 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256026483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCE 1982