TY  - BOOK
AU  - Field,George Albert
AU  - Douglas,John
AU  - Tarpey,Lawrence X.
TI  - Marketing management: A behavioral systems approach 
U1  - 658.8 
PY  - 1966///
CY  - Columbus, Ohio,
PB  - C. E. Merrill Books
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -