Field, George Albert,  1918- <br/><br/>
Marketing management :  A behavioral systems approach / 
George A. Field, John Douglas and Lawrence X. Tarpey. 
 - Columbus, Ohio, :  C. E. Merrill Books,  c1966. 
 - xiv, 619 p. :  illus. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / FIM 1966