Ferber, Robert,  1922- <br/><br/>
Statistical techniques in market research / 
Robert Ferber. 
 - 1st ed. 
 - New York :  McGraw-Hill Book Co.,  1949. 
 - xiv, 542 p. :  illus. ;  24 cm. 
<br/><br/>Bibliography: p. 413-430 and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / FES 1949