TY  - BOOK
AU  - Horton,Raymond L.
TI  - Buyer behavior: a decision-making approach 
SN  - 0675201055
U1  - 658.8342 19
PY  - 1984///
CY  - Columbus, Ohio
PB  - C.E. Merrill Pub. Co.
KW  - Consumer behavior
N1  - Includes Bibliography: p. 475-508 and index
ER  -