Schewe, Charles D.  1942- <br/><br/>
Marketing ;  concepts and applications / 
Charles D. Schewe. 
 - New York :  McGraw-Hill,  c1980. 
 - xv, 665 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing .
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>007055272X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Problems, exercises, etc.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCM 1980