TY  - BOOK
AU  - Yeck,John D.
AU  - Maguire,John T.
TI  - Planning and creating better direct mail
T2  - McGraw-Hill series in marketing & advertising
U1  - 659.133 
PY  - 1961///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising, Direct-mail
N1  - Includes bibliography and Index
ER  -