Yeck, John D. <br/><br/>
Planning and creating better direct mail / 
by John D. Yeck and John T. Maguire. 
 - New York :  McGraw-Hill,  1961. 
 - 387 p. ;  24 cm. 
 - McGraw-Hill series in marketing & advertising .
<br/><br/>Includes bibliography and Index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Direct-mail.
<br/><br/><label>Dewey Class. No.: </label>659.133  / YEP 1961