Sales promotion  / 
editor, Tony Dakin. 
 - Epping :  Gower Press,  1980 
 - xxvii, 300 p. :  ill . ;  24 cm. 
 - A Gower Press handbook .
<br/><br/> Label mounted on t.p.: Distributed by Professional Books Division, Herman Pub., Boston, Mass.  Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>658.82  / SAL 1980