Hise, Richard T. <br/><br/>
Cases in marketing strategy / 
Richard T. Hise, Stephen W. McDaniel. 
 - Columbus, Ohio :  Merrill,  c1984. 
 - xvii, 676 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0675201039 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / HIC