Phelps, Dudley Maynard.
Marketing management /
by D. Maynard Phelps.
- 3d ed.
- Homewood, Ill., R.D. Irwin, 1968.
- xv, 925 p. : illus. ; 24 cm.
First ed. published in 1951 under title: Sales management: policies and procedures.
Includes bibliographies.
Marketing--Management.
Sales management.
Marketing.
658.8 / PHM 1968