Phelps, Dudley Maynard.

Marketing management / by D. Maynard Phelps. - 3d ed. - Homewood, Ill., R.D. Irwin, 1968. - xv, 925 p. : illus. ; 24 cm.

First ed. published in 1951 under title: Sales management: policies and procedures.

Includes bibliographies.


Marketing--Management.
Sales management.
Marketing.

658.8 / PHM 1968