Mauser, Ferdinand F.,  1914- <br/><br/>
Modern marketing management :  an integrated approach / 
Ferdinand F. Mauser 
 - New York :  McGraw-Hill,  c1961. 
 - xiii, 502 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAM 1961