TY  - BOOK
AU  - Parsons,Leonard J.
AU  - Schultz,Randall L.
TI  - Marketing models and econometric research
SN  - 0720486017
U1  - 658.80072 
PY  - 1976///
CY  - New York
PB  - North-Holland Pub Co.
KW  - Marketing
KW  - Mathematical models
KW  - Marketing research
N1  - Includes Bibliography: p. 273-293 and index
ER  -