Hartley, Robert F.,  1927- <br/><br/>
Marketing fundamentals for responsive management / 
Robert F. Hartley. 
 - New York :  Dun-Donnelley Pub. Corp.,  c1976. 
 - xiv, 585 p. :  ill. ;  24 cm. 
 - The Dun-Donnelley Publishing Corporation's series in marketing .
<br/><br/> Edition for 1972 published under title: Marketing: management and social change. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0912212055 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Marketing--Social aspects.
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAM 1976