@book{15449,
	author = {Hartley, Robert F.,},
	title = {Marketing fundamentals for responsive management /},
	publisher = {Dun-Donnelley Pub. Corp.,},
	year = {c1976.},
	series = {The Dun-Donnelley Publishing Corporation's series in marketing},
	address = {New York :},
	note = {Edition for 1972 published under title: Marketing: management and social change.}
}