01112cam a2200313 a 450000100060000000300080000600500170001400800390003102000220007003500190009204000320011104100080014308200240015124501130017525000120028826000420030030000350034250000600037750000870043750400290052465000150055365000290056870000410059770000210063870000250065970000600068473000330074474000210077715441BD-RjUL20211208235821.0140210s1984    ilua     b    000 0 eng  a0256031312 (pbk.)  a(BD-RjUL)15495  aDLCcDLCdDLCdBD-RjULbeng  aeng00a658.8219bREA 198400aReadings and cases in basic marketing /cedited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.  a4th ed.  aHomewood, Ill. :bR.D. Irwin,cc1984.  axiii, 387 p. :bill. ;c25 cm.  aRev. ed. of: Readings in basic marketing. 3rd ed. 1981.  a"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p.  aIncludes bibliographies. 0aMarketing. 0aMarketingxCase studies.1 aMcCarthy, E. Jeromeq(Edmund Jerome)1 aGrashof, John F.1 aBrogowicz, Andrew A.1 aMcCarthy, E. Jeromeq(Edmund Jerome).tBasic marketing.0 aReadings in basic marketing.0 aBasic marketing.