@book{15441,
	author = {McCarthy, E. Jerome},
	title = {Readings and cases in basic marketing /},
	publisher = {R.D. Irwin,},
	year = {c1984.},
	address = {Homewood, Ill. :},
	edition = {4th ed.},
	note = {Rev. ed. of: Readings in basic marketing. 3rd ed. 1981.}
}