TY  - BOOK
AU  - Mehta,Subhash C.
TI  - Indian consumers: studies and cases for marketing decisions 
U1  - 658.83430954 
PY  - 1973/// [reprinted 1974-1979]
CY  - Bombay
PB  - Tata McGraw-Hill Pub. Co.
KW  - Consumers research
KW  - India
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -