Mehta, Subhash C. <br/><br/>
Indian consumers :  studies and cases for marketing decisions / 
Subhash C. Mehta. 
 - Bombay :  Tata McGraw-Hill Pub. Co.,  1973 [reprinted 1974-1979] 
 - xvi, 336 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers research--India.<br/>Marketing--Management.--India
<br/><br/><label>Dewey Class. No.: </label>658.83430954  / MEI 1979