Markin, Rom J. <br/><br/>
Marketing :  strategy and management / 
Rom Markin. 
 - 2nd ed. 
 - New York :  Wiley,  c1982. 
 - xv, 672 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471085227 02732955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAM 1982