TY  - BOOK
AU  - McNeal,James U.
AU  - McDaniel,Stephen W.
TI  - Consumer behavior: classical and contemporary dimensions 
SN  - 0316563102
U1  - 658.8342 19
PY  - 1982///
CY  - Boston
PB  - Little, Brown
KW  - Consumer behavior
N1  - Intended to supplement: Consumer behavior, an integrative approach / James U. McNeal. 1982; Includes bibliographies and indexes
ER  -