Consumer behavior :   classical and contemporary dimensions / 
[edited by] James U. McNeal and Stephen W. McDaniel. 
 - Boston :  Little, Brown,  c1982. 
 - xix, 505 p. :  ill. ;  24 cm. 
<br/><br/> Intended to supplement: Consumer behavior, an integrative approach / James U. McNeal. 1982. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0316563102 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CON