TY  - BOOK
AU  - Sengupta,Subroto
TI  - Brand positioning : 	: strategies for competitive advantage 
SN  - 9780070581593
U1  - 658.827 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Product management
KW  - India
KW  - Marketing
KW  - Advertising
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -