Sengupta, Subroto. <br/><br/>
Brand positioning : 	  strategies for competitive advantage / 
Subroto Sengupta 
 - 2nd ed. 
 - New Delhi :  Tata McGraw-Hill,  ©2005. 
 - xiv, 297 p., [24] p. of plates :  ill. (some col.) ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070581593 0070581592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management --India.<br/>Marketing--India.<br/>Advertising--Brand name products.
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEB 2005