TY  - BOOK
AU  - Kernan,Jerome B.
AU  - Dommermuth,William P.
AU  - Sommers,Montrose S.
TI  - Promotion: an introductory analysis
SN  - 0070341974
U1  - 658.82 
PY  - 1970///
CY  - New York
PB  - McGraw-Hill
KW  - Sales promotion
N1  - Bibliographical footnotes
ER  -