TY - BOOK AU - Brogan,Chris TI - Social media 101: tactics and tips to develop your business online SN - 9780470563410 (cloth) : U1 - 658.872 22 PY - 2010/// CY - Hoboken, N.J. PB - Wiley KW - Internet marketing KW - Social media KW - Economic aspects KW - Customer relations KW - Management KW - Information technology N1 - Includes bibliographical references and index; Above all else : people -- What social media does best -- Social media does not replace marketing strategy -- Making business sense of social media -- Social media as personal power -- Social media for your career -- Threading some trends together -- The vital importance of your network ER -