TY  - BOOK
AU  - Daum,Kevin
AU  - Turner,Daniel
TI  - Roar! Get heard in the sales and marketing jungle: a business fable 
SN  - 9780470598795 (hbk.)
U1  - 658.8 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
KW  - Selling
KW  - Fiction
ER  -