02868cam a2200301 a 4500 13564 BD-RjUL 20211208235455.0 140201s2010 njua b 001 0 eng 9780470601761 (cloth) 0470601760 (cloth) (BD-RjUL)13616 DLC DLC UKM YDXCP C#P CDX NLGGC QQ3 DLC BD-RjUL eng eng 658.8 22 KUA 2010 85.40 bcl Kuzmeski, Maribeth. 42398 --And the clients went wild! : how savvy professionals win all the business they want / Maribeth Kuzmeski. Hoboken, N.J. : Wiley, c2010. xvii, 270 p. : ill. ; 24 cm. Includes bibliographical references and index. Introduction -- Executive summary : The 5 core principles for turning clients and prospects into raving fans -- First principle : What are you doing that no one else is doing? : build client delight through your differentiation -- Second principle : Focus your marketing on benefits, results and a call to action : what's really in it for them -- Third principle : Go viral! Create memorable impactful messaging worthy of a pass-along -- Fourth principle : Leverage your business network for incremental growth : find and cultivate centers of influence to move your message fast -- Fifth principle : The critical importance of execution in your game plan : good execution is better than good strategy -- Create a playbook that fits your business and your personality : design your own marketing action plan -- Build a brand identity on a shoestring budget : spending time effectively can be worth more than money -- Find your niche : corner the market one segment at a time! -- Techniques for creating a memorable experience : give 'em something to talk about! -- Your best prospects come from referrals : scripts and strategies for increasing your introductions to others -- My website is working! : turn a bland site and your Internet presence into a moneymaker -- Social media : effective strategies that don't consume all of your time -- Permission-based marketing : strategies for successful email and e-newsletters -- Traditional marketing still works : TV and cable advertising, newspaper, and other mediums that still cause people to buy -- Direct mail : simple principles for gaining sales from good old-fashioned mail -- Events and seminars : creating buzz and sales through group presentations -- Media methods to gain celebrity status : take advantage of hot topics, timely events, and unique twists to attract attention -- Special tactics for financial advisors : ten specific strategies working today. Customer services. 8070 Success in business. 42064 ddc BK 13564 13564 0 0 ddc 0 1 NFIC RUCL RUCL Reading 2013-09-26 Dhaka, Asia foundation 49.59 0 658.8 KUA 2010 2014-02-01 00:00:00 C-1 2014-02-01 BK 0 0 ddc 0 0 NFIC RUCL RUCL Stack 2013-09-26 Dhaka, Asia foundation 49.59 0 658.8 KUA 2010 2014-02-01 00:00:00 C-2 2014-02-01 BK