Walker, Julia Ingraham.

Jump-starting the stalled fundraising campaign / Julia Ingraham Walker. - Hoboken, N.J. : John Wiley & Sons, c2009. - xx, 217 p. ; 26 cm. - AFP/Wiley fund development series Nonprofit essentials . - Nonprofit essentials (John Wiley & Sons) AFP/Wiley fund development series. .

Includes index.

Fundraising in a challenging economic environment -- Looking beneath the surface : analyze campaign results -- Identifying opportunities : making lemons out of lemonade -- Get back on track with changes in campaign structure -- The human element : reengaging board, staff, and volunteers -- Desperately seeking donors : prospect identification, cultivation, and solicitation -- Communicate more effectively to attract additional support -- Build on opportunities for change across the organization.

9780470496558 (pbk. : acidfree paper) 047049655X (pbk. : acidfree paper)


Fund raising--Management.
Recessions.
Nonprofit organizations--Finance.

658.15224 / WAJ 2009