Jump-starting the stalled fundraising campaign /
Julia Ingraham Walker.
- Hoboken, N.J. : John Wiley & Sons, c2009.
- xx, 217 p. ; 26 cm.
- AFP/Wiley fund development series Nonprofit essentials .
- Nonprofit essentials (John Wiley & Sons) AFP/Wiley fund development series. .
Includes index.
Fundraising in a challenging economic environment -- Looking beneath the surface : analyze campaign results -- Identifying opportunities : making lemons out of lemonade -- Get back on track with changes in campaign structure -- The human element : reengaging board, staff, and volunteers -- Desperately seeking donors : prospect identification, cultivation, and solicitation -- Communicate more effectively to attract additional support -- Build on opportunities for change across the organization.