Mumaw, Stefan. <br/><br/>
Chasing the monster idea :  the marketer's almanac for predicting idea epicness / 
Stefan Mumaw. 
 - Hoboken, NJ :  John Wiley & Sons Inc.,  c2011. 
 - 217 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 199-208) and index. 
<br/><br/><label>ISBN: </label>9780470915851 (hbk.) 0470915854 9781118060711 9781118049532 9781118060704 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Forecasting.<br/>New products--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUC 2011