02525cam a22003254a 4500 13463 BD-RjUL 20211208235446.0 140201s2011 nju 001 0 eng d 9780470888018 (hardback) 9781118007877 (hardback) (OCoLC)ocn662400216 (BD-RjUL)13514 DLC DLC YDX BTCTA YDXCP BWX CDX BD-RjUL eng eng 658.872 22 CEB 2011 Cesari, Rick, 1956- 41990 Buy now : creative marketing that gets customers to respond to you and your product / Rick Cesari, Ron Lynch ; with Tom Kelly. Hoboken, N.J. : Wiley, c2011. xiv, 224 p. ; 24 cm. Includes index. "Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights."-- Direct marketing. 41991 Customer relations. 41983 Lynch, Ron, 1966- 41992 Kelly, Tom, 1950 October 8- 41993 Cover image http://catalogimages.wiley.com/images/db/jimages/9780470888018.jpg ddc BK 13463 13463 0 0 ddc 0 0 NFIC RUCL RUCL Stack 2013-09-29 Asia foundation 24.95 0 658.872 CEB 2011 2014-02-01 00:00:00 C-2 2014-02-01 BK 0 0 ddc 0 1 NFIC RUCL RUCL Reading 2013-09-29 Asia foundation 24.95 0 658.872 CEB 2011 2014-02-01 00:00:00 C-1 2014-02-01 BK