Johnston, Jane, 1961-

Media relations : issues and strategies / by Jane Johnston. - Crows Nest, N.S.W. : Allen & Unwin, 2008. - viii, 264 p. : ill., ports. ; 23 cm.

Bibliography: p. 247-255. and index.

9781741146813 (pbk.) 174114681x


Mass media.
Public relations.
Communication.

302.23 / JOM 2008